Branding Portfolio

This logo uses concave horizontal lines in the initials “H” and “A” to reflect the brand slogan, “Beauty within Comfort.” The design conveys a feeling of ease and balance, creating a simple yet sophisticated look.

Nuhari represents a philosophy that transcends simple consumption, offering a deeper sense of joy, satisfaction, and ease. Rooted in traditional Korean herbal medicine and reinterpreted through a modern perspective, the brand conveys the message: “Reborn, so your skin may flourish anew.” The typographic logo reflects the “Herbal + Derma” concept by blending subtle Korean sensibilities into a

This logo embodies B.slick’s bold brand spirit, challenging conventional makeup norms by offering an easy and intuitive user experience. Based on the slogan “Makeup solution with the soul of Seoul,” the logotype features a bold design with high readability and strong visual impact—well suited for a younger generation that values individuality. The initial “B” has been developed into a

The modern logotype conveys trust and comfort while highlighting Frankcell’s expertise in addressing women’s desire for clean, beautiful skin. The initials “FC” are transformed into a key-shaped symbol, symbolizing “unlocking the secret of the skin” and expressing the brand’s concept of a premium spa experience brought into everyday life.