Nuhari represents a philosophy that transcends simple consumption, offering a deeper sense of joy, satisfaction, and ease.

Rooted in traditional Korean herbal medicine and reinterpreted through a modern perspective, the brand conveys the message:
“Reborn, so your skin may flourish anew.”

The typographic logo reflects the “Herbal + Derma” concept by blending subtle Korean sensibilities into a modern English typeface.
In addition, the emblem—derived from the Korean consonants ㄴ (N), ㅎ (H), and ㄹ (R) from the name Nuhari—can be used either alongside the logotype or independently, serving as a distinctive symbol of the brand’s identity.